US 280 Krispy Kreme closed this week. This is part of a new corporate strategy to close 118 of his stores nationwide.
Krispy Kreme opened its final day of business on Sunday at the corner of US 280 on Cahava Valley Road, according to Krispy Kreme employee Obeliah Benson.
“We found out last week,” says Benson, who worked at 280 locations and moved to Krispy Kreme’s East Lake location, which is now open.
“As we continue to implement our omnichannel model to better serve our customers and achieve long-term growth, we have closed our store at 5357 Highway 280 in Birmingham, Alabama,” the company said this week. said in a statement issued.
Benson said he was given the choice to work at the store at 8601 First Avenue North in Eastlake or the 1990 Patton Chapel Road store in Hoover.
Krispy Kreme is closing walk-up retailers that don’t fit into the company’s plan to have a more profitable system of hub stores focused on selling through “spokes” such as supermarkets and convenience stores.
Benson was surprised because he felt the 280 store was doing well.
“It wasn’t due to a lack of business,” Benson said.
Krispy Kreme Donut Shop opened in US 280 in July 2011. According to employees, the store’s franchise his owner Eastlake and Hoover later sold the franchise to corporate owner JAB Holding His Company.
Krispy Kreme Chief Operating Officer Josh Charlesworth said in an earnings call with investors that 118 Krispy Kreme stores have closed.
Focus on expanding sales through affiliated stores such as McDonald’s, without emphasizing directly managed stores.