To 
Jason Murphy, Flip Electronics
Choosing the right distribution partner seems like a no-brainer. Who gives you the right product at the right price when you need it? But we need to do more than that. Take the time to understand your partner’s company culture. It can make a big difference.
Supply chain issues and semiconductor shortages are just one potential challenge for partners. Key employees are leaving their jobs en masse, and the phrase “quietly quitting” is now a household name. Lack of engagement at work is a pandemic in itself. Gallup, which tracks employee engagement, reports terrifying statistics on post-pandemic burnout. Only 32% of employees felt engaged at work, and 44% reported feeling stressed most of the previous day.
When trying to build strong relationships with distributors, the ability of distributors to retain and engage their employees is a critical factor in the success of the partnership. For employees, fulfillment is a key component of their ability to do their best work. According to his 2023 Global Culture Report from the OC Tanner Institute, two-thirds of employees report changing jobs to feel more fulfilled, while two-thirds of those surveyed say their They report feeling unfulfilled at work. They identify four areas organizations can work on to earn employee loyalty.
These factors resonate with me when I think of the organization I lead. We work to ensure that every member of our organization, from our warehouse to our sales organization, understands the purpose of what we do every day. We don’t just promote tipping. We help our customers create innovative products that save lives, improve lives and help people. We strategically purchase products that future-proof our manufacturing customer’s supply his chain. Everyone should understand the big picture. When someone understands how their work supports something bigger, it makes all the difference.
Of course, job satisfaction isn’t just about doing meaningful work. We spend a lot of time at work, so it’s important that our employees feel like they’re working hard, but also having fun and enjoying life. We want our employees to know that we are the cool kids in the industry.We want our employees to maintain his work-life balance as well as have fun at work. I am trying to
For example, we gather employees quarterly for Flip Week and currently have about 100 people. Not only does this foster relationships and teamwork across all departments, but it also gives us the opportunity to talk about what really matters, like accountability and attitudes, and how they impact our day-to-day work. The focus is on giving to people. It builds positive attitude, energy and teamwork. When we feel that way, we are able to treat our customers in a friendly way that keeps them coming back. Our business continues to grow.
I think clients prefer to work with good people when the product price and delivery time are similar. Are you involved in the community as an individual or as a team?
Finally, we focus on building the right team. We want to choose people who feel rewarding and who can grow with the company. Use cross-team interviews when hiring. Because people with passion and passion gravitate toward people with the same energy.
Electronics is a tough business and company culture is important. A good look at your company culture can help you get one step closer to building long-term, successful partnerships with your distributors.
