In addition to the controversial relaunch of Twitter’s subscription service, Twitter Blue, Twitter has begun rolling out a new service called Blue for Business that adds a gold checkmark to company accounts.above Support pageTwitter said Blue for Business, which is currently being tested, is intended to designate a particular Twitter account as a “business entity.”
Blue for Business is not a complete surprise. In November, reporter Casey Newton said his social network plans to introduce a business tier of subscription plans that will allow companies to purchase verification badges for their employees and put new ones on their profiles. We have obtained an internal Twitter document stating that. The mockup included an additional badge next to the name of the employee’s tweet, so the status was immediately visible in the timeline.
Shortly thereafter, app engineer Jane Manchung Wong found Evidence that Twitter profiles subscribed to Blue for Business may get square profile photos.
While there’s no sign of the ability to buy employee badges or uniquely shaped profile pictures, TechCrunch spotted several corporate and media publisher accounts with gold checkmarks this afternoon. ” Twitter’s director of product management Esther Crawford said over the weekend that she expects it. Before Blue for Business opens up to more companies “through a new process,” she explained, companies “who previously had a relationship with Twitter” would receive a gold checkmark.
Blue for Business pricing is not yet clear as it is not detailed on the support page. We will update this post when we know more.
Musk is using different kinds of blue to try to bring Twitter into the black as it faces $13 billion in debt and an estimated $1 billion in annual interest payments. It’s going to be an uphill battle. Twitter’s app has generated only $6.4 million in in-app purchases to date for him, according to data from analytics firm Sensor Tower, with Blue making the most purchases.
Blue has undergone a chaotic evolution since its acquisition of Musk this fall, rolling out new review procedures this week aimed at combating the kinds of account impersonation that have plagued Twitter over the past few months. Expanding. Available in 5 countries including the US as of this week, Blue is currently $8/month or $11/month with iOS signup. (The high iOS signup cost is likely a move by Twitter to offset the cost of Apple’s 30% commission on in-app purchase subscriptions).
Twitter Blue subscribers can edit their tweets, upload 1080p videos, access “reader mode”, reduce ads, and “boom” their tweets to replies, mentions and search tops can do.