Ideally, “creativity” and “business” should coexist and maintain a sensible balance to achieve cinematic excellence, noted filmmaker Anees Bazmee said Saturday night. Told. At the 53rd Indian International Film Festival session ‘Corporate Culture in the Film Industry’ in Goa, director and producer Anees Bazmee said that every coin has two sides. . He said the emergence of corporate culture in the Indian film industry has both advantages and disadvantages.
“On the one hand, it solved the financial crisis the industry had previously faced, guaranteed agreed payouts to cast and crew, whatever the business outcome, and reduced reliance on individual producers.” He said. On the one hand, corporate-produced films are found to lack the passion of one particular filmmaker, and creativity suffers. So, ideally, ‘creativity’ and ‘business’ should coexist and maintain a sensible balance to achieve cinematic excellence. Another famous director, Vikas Bahl, said that filmmaking is a work of the heart. The corporate culture should align with the creative filmmaking process. “One of his software that is inserted into his Excel sheets at the company, called ‘Guts,'” he added.
Flagging the issue of copyright infringement, Vikas urged both governments and businesses to work together to solve difficult problems. “There should be legislation to tackle the problem of copyright infringement,” he said in his opinion. Director Abhishek Sharma said the corporatization has ensured “money cleansing” from the industry. He further said that the Indian film industry should be more organized and formalized to be truly called an ‘industry’.’Are we really an organic industry? We need to put aside individual gains and losses and think about the industry as a whole,” he added.
Producer Mahaveer Jain said companies are putting more money into making quality films. “With more players, more films are made and more people are hired,” he added.
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