NEW YORK, Nov. 15, 2022 (GLOBE NEWSWIRE) — SpringServe, the industry’s leading independent ad serving platform, has announced that it will gain momentum in 2022, largely due to increased ad spend on CTV. SpringServe’s technical prowess and premium publisher relationships have met strong demand in the market, and in his first three quarters of 2022 alone, he has driven over 100 billion ad-served impressions.
According to Magna Global, ad spend on CTV is Another 22% growth $6.3 billion by 2022. SpringServe’s platform gives the publisher the tools to keep abreast of his changing CTV and OLV landscape as ad spend accelerates.
SpringServe added 45 new clients in the first three quarters of 2022, with more than 80% more ads served over the same period. SpringServe currently works with a wide range of clients around the world, including Plex, Scripps, and The Weather Channel TV App, providing these companies with an independent ad serving platform with the flexibility they need.
Tom Sly, vice president of enterprise strategy at The EW Scripps Company, said: “As the CTV landscape becomes more complex, it is important to have a trusted technology provider that can strike the right balance between monetization and user experience. They understand and you can trust them, and their expertise will help you grow your business without compromising transparency.”
SpringServe General Manager Joe Hirsch said: “SpringServe’s advanced ad serving and inventory management technology enables our clients to more effectively optimize revenue and performance while preserving the user experience.As we continue to grow, we will bring this toolkit to more publishers. We look forward to serving you.”
About Spring Serve
SpringServe, now part of Magnite, is the industry-leading independent ad serving platform purpose-built for OTT, CTV, and video advertising. The company’s software offers a complete stack of ad serving, optimization, and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers and sophisticated TV distributors, its platform provides control, transparency and analytics to improve ad performance and revenue from media sales. For more information, see: http://www.springserve.com.
Media contact:
car i rim
klim@magnite.com
(917) 658-1994
