Red Havas has announced the launch of Red Havas Impact in the Australian market after launching in the US, Europe, Middle East and Africa this September.
This new offering brings together Red’s deep environmental, social and corporate governance (ESG) expertise and capabilities around the world. This practice is a result of the growing demand for a global approach to purpose-driven strategic communication.
With roots in Australia, Red Havas has a deep understanding of purpose and ESG-driven communications, with extensive global qualifications and award-winning experience in purpose-driven work. In addition to its global capabilities, Red Havas Impact leverages the strengths of the broader Havas Village, particularly research and planning by Havas Labs, to deliver insight-driven strategic solutions.
Global CEO James Wright welcomed the launch of new operations in the Australian market. It will be led by Matt Thomas, Managing Partner of the agency’s Melbourne office, serving clients in Australia and New Zealand.
“Red Havas Impact combines deep experience within the global Red Havas micro network with the strong insight of our strategic and research teams to help our clients tackle today’s big problems,” said James. said.
“In our practice areas, we bring together our expertise across sustainability, health, technology, employee and corporate communications, market research, strategy and brand to connect our clients meaningfully and drive positive change for our stakeholders. create jobs that help
Managing Partner Matt Thomas says purpose-driven work is at the heart of modern communication.
“Around the world, we’re seeing a huge shift in expectations from consumers, governments and communities about how brands should and should be better,” said Thomas.
“Reputation, brand equity and social license go hand in hand today. Through Red Havas Impact, we are leveraging skills and experience from across Havas Australia’s service offerings to ensure that our clients are in this often Allows you to navigate complex areas.”
In Australia, Red Havas has provided PR support for purpose driven projects for a wide range of clients including Toyota, Neoen, Body Shop, National Breast Cancer Foundation, Sydney Water and The Palau Legacy Project.
At the global level, Red Impact is represented by L’Oréal, ManpowerGroup, Merck KGaA’s life science business, United Nations Foundation, UNICEF, Team Rubicon, World Green Economy Organization (WGEO) and ProjectHope.