MMA Global
“A brilliant group of people from all facets of the industry. I learned more from MMA than anywhere else.” Amit Shah
New York (PRWEB)
November 29, 2022
MMA, the global industry nonprofit building the future of marketing, today welcomes new additions to its North American Board of Directors, including CMOs from global brands such as Samsung, Ally, DraftKings and Cigna, as well as C-Suite executives from The Washington Post announced that Such as The Weather Company.
MMA’s North American Board of Directors continues to be led by Chairman Amit Shah, former president of 1-800-Flowers.com and Board Member of Blue Apron. “We are very excited to add this group of industry leaders to MMA Global’s North American Board of Directors,” said Shah. “A brilliant group of people from all facets of the industry. I learned more from MMA than anywhere else.”
A complete list of new and existing North American Board members is as follows:
MMA’s North American Board of Directors has elected Linda Lee, Campbell’s Food and Beverage Chief Marketing Officer, as Vice Chair. “In the process of transforming marketing at Campbell, MMA has been a valuable resource and partner in reimagining the future of marketing,” she said. “We have amassed real insight from MMA initiatives that have grown our business. The expertise of our board of directors has led to some of the best and most actionable conversations I have about marketing today. We have jumped at the chance to join two of MMA’s most powerful and innovative initiatives and we can’t wait to see the results in 2023.”
Today’s news, released by MMA Global CEO Greg Stuart, showcases the board’s impressive line-up of industry leaders, which currently boasts 27 CMOs from a variety of industries. The Board’s addition is the latest in MMA’s transformation into a global force for reimagining the marketing discipline through think tanks, events, surveys, thought leadership, and other initiatives.
“This year, we are honored and excited to challenge the level of engagement on the MMA Board and the way marketing is run, and its willingness to actively tackle some of the toughest issues in the industry. Some of the best work MMA has done has come out of MMA’s North American Board of Directors, including The New Growth Framework (OBM2), Marketing Growth Framework Outstanding Debate, and Identity Outstanding Debate. It is included.”
This year, MMA will focus on Marketing Measurement and Attribution (Marketing Attribution Think Tank – MATT), Marketing Organization & Measurement (Marketing Org Strategy Think Tank – MOSTT), and Data and Customer Experience (Data Think Tank – DATT).
Outputs driven and supported by the MMA Board include ongoing research into modern marketing capabilities and financial commitment to improving marketing alignment to maximize the impact of the marketing organization on the organization’s growth agenda. quantification of impact, and research on the return of omnichannel experiences. Brands can intelligently leverage AI across the customer experience to improve performance and drive growth at scale. The release of MTA is Dead was produced in collaboration with Neustar, Molson Coors, Hallmark, Molson Coors, Hallmark, GM, Bloomberg, AT&T and Bank of America.
Each new Board member elected by the MMA’s global membership will serve a two-year term. The new North American Board members and existing North American Board members are:
New North American Board Members:
- Andrea Brimmer, Chief Marketing and Communications Officer, Ally
- Michelle Crossan-Matos, Senior Vice President, Chief Marketing Officer, Samsung Electronics America
- Stephanie Sherman, Chief Marketing Officer, DraftKings
- Lou Aversano, Chief Brand and Marketing Officer, Cigna
- Anup Shah, Chief Marketing Officer, Former Tropicana Brands
- Sheri Bachstein, CEO, The Weather Company, IBM Watson Advertising
- Dan Robbins, VP Marketing, Roku
- Joy Robins, Chief Revenue Officer, The Washington Post
- Diana Haussling, Vice President – General Manager Consumer Experience & Growth, Colgate-Palmolive
- Melanie Babcock, Vice President, Integrated Media, The Home Depot
- Teads Co-CEO Jeremy Arditi
- Alia Lamborghini, SVP, Head of US Sales and Strategy, Yahoo
- Linh Peters, Chief Marketing Officer, Walgreens
- Dave Matthews, Chief Revenue Officer, GumGum
- Jon Suarez-Davis, Chief Commercial Officer, super{set}
- Domenic DiMeglio, EVP, CMO – Head of Marketing and Data, Paramount Streaming
- Jeremy Hlavacek, Chief Commercial Officer, Experian Marketing Services
- Lauren Wiener, Managing Director and Partner, Boston Consulting Group (BCG)
Re-elected directors:
- Melissa Brotz, Chief Marketing and Communications Officer, Abbott
- Lee Brown, Vice President / Global Head of Advertising Business, Spotify
- Blake Chandlee, President of TikTok
- Kevin Frisch, VP US Marketing, Intuit
- Remi Kent, Chief Marketing Officer, Consumer Business Group, Progressive Insurance
- Linda Lee, Chief Marketing Officer, Food & Beverage, Campbell
- Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase Bank
- Yin Woon Rani, CEO of MilkPEP
- Lauren Weinberg, Global Head of Marketing and Communications, Square
- Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management and E*TRADE
Existing Board Members Not Re-elected for Term:
- Amit Shah, President, Former 1-800-Flowers.com
- Norman de Greve, Chief Marketing Officer, CVS Health
- Jack Philbin, co-founder, president and CEO of Vibes said:
- Paul Donato, chief research officer at The Advertising Research Foundation, said:
- Brent Bouldin, Head of Marketing, Media and Customer Acquisition, Former Choice Hotels International
- Tony Weisman, Chief Marketing Officer, Former Dunkin’ Brands
- Stephanie Gallo, Vice President of Marketing, E & J Gallo Winery
- Kristi Argyilan, Senior Vice President Retail Media, Albertsons
- Jonathan Beamer, Chief Marketing Officer, AmeriSave Mortgage Corporation
- Lauren Beckstedt, Chief Marketing Officer, Brunswick Corporation
- Sunil Bhagwan, VP Strategy, AppsFlyer
- Maurice Cooper, SVP, Marketing, Target
- Jeff Gerstel, Chief Marketing Officer, B&H Photo
- Tariq Hassan, SVP, Chief Marketing & Customer Experience Officer, McDonald’s
- Luke Kallis, VP, Sales America, Snap Inc.
- Miha Mikek, CEO of Celtra
- Jim Mollica, SVP and Chief Marketing Officer, Bose
- Walker Jacobs, Chief Revenue Officer, Twitch Advertising
- Scott Kelly, Global Digital Marketing Director, Ford
- James Kreckler, SVP, Digital Media Sales, NBCUniversal
- JP Maheu, VP, Twitter Client Solutions, formerly Twitter
- PlaceIQ CEO and Co-Founder Duncan McCall said:
- Matt Ramerman, President of Marketing, Sinch
- Stephanie Redish Hofmann, Google Managing Director
- John Sheldon, Chief Marketing Officer, SmileDirectClub
About MMA:
With over 800 member companies worldwide and 15 regional offices, MMA brings together an entire ecosystem of marketers, martechs and media companies to work together to build the future of marketing, and continues to grow today. We are the only marketing trade association to do so. Led by CMOs, MMA helps marketers lead the need for marketing change in a way that optimizes current activities while enabling future breakthroughs. MMA is committed to science and questioning, challenging the status quo constructively and encouraging business leaders to actively adopt proven, peer-driven scientific best practices without compromise. We believe we can influence marketing. MMA invests millions of dollars in rigorous research to give marketers access to unassailable truths and actionable tools. By inspiring, empowering, and enabling marketers, MMA shapes future success while driving business growth.
Members include 1-800-Flowers, Adobe, Activision Blizzard, Ally Financial, AppsFlyer, AT&T Communications, Bank of America, Campbell, Chipotle Mexican Grill, Clear Channel Outdoor, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health) , Diageo, E*Trade from Morgan Stanley, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, IBM Watson Advertising, Kargo, Kroger, L’Oreal, Major League Baseball, Marriott International, Match Group, Mastercard, McDonald’s Corporation, Merkle Inc., Meta, NBCUniversal, Neustar A TransUnion Company, Pinterest, Roku, Salesforce, Samsung, Snap Inc., Target Brands, Inc., The Walt Disney Company, T-Mobile USA, Twitter, Uber, Visa, Walmart Inc. , Yahoo! etc. MMA’s global headquarters are in New York, with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, please visit http://www.mmaglobal.com.
contact:
Greg Stewart
CEO
MMA Global
greg@mmaglobal.com
Mobile: +1 631 702 0682
