The Media Federation of Australia (MFA) unveiled ambitious plans for 2023 at its annual meeting after what has been a big year for the Australian media agency industry.
MFA Awards and MFA EX have been huge successes in the industry, attracting 2,500 people in Melbourne and Sydney.In 2023, MFA EX Melbourne will take place on Tuesday 5th September, followed by MFA EX Sydney and MFA Awards. will be held on Thursday, September 21st.
These events provide the ultimate proof of the collective purpose of We Are The Changers media agencies, launched earlier this year by industry groups, to inspire change for clients, society, agencies and their people. Shows the industry’s ability to make an impact.
AGM, along with Managing Partners of Match & Wood, has opened one seat on the boards of two independent media agencies for re-election. Chris O’Keeffe Complete a two-year term.
The MFA will hold elections for positions voted for by members of the independent media agency, and winners will be announced in the new year. A second independent board seat is the CEO and Founder of This is Flow. Jimmy Hayett.
Top row, left and right: Peter Hogan, Megan Brownlow, Virginia Highland. Bottom row, left and right: Imogen Hewitt, Aimee Buchanan, Michael Rebelo
The MFA Board also voted to re-elected six Directors at the AGM for additional two-year terms. peter hoganOmnicom Media Group CEO. Amy BuchananGroupM ANZ CEO; imogen hewittSpark Foundry CEO; Michael RebelloPublicis Groupe CEO; Virginia Highlands, CEO of Havas Media.independent director Megan Brownlow.
Dentsu Media ANZ CEO Danny Bass was voted on by the board and instead Sue Skilles.
Informing members on their achievements in 2022, the MFA provided an update on several initiatives, including:
• Expanded industry measurement of diversity, equity and inclusion through industry-wide diversity, equity and inclusion strategies, Media For All and the annual Mediai survey.
• Expansion of the MFA e-Learning program with the launch of the MFA How to Buy TV stream. Since its launch in 2017, more than 4,300 of his MFA e-Learning programs have completed, providing best-practice skills and practical knowledge through comprehensive courses and challenging exams.
• Establish MFA best practice audit guidelines to improve agency and advertiser audit processes.
• Establish industry best practice workplace safety standards in government agencies to ensure safe, inclusive and respectful workplaces for all.
• Improved standardization of out-of-home measurements and transactions by OMA.
• Continued growth of essential programs such as NGEN and MFA 5+. NGEN records a 25% increase in his NGEN population.
In 2023, trade associations will continue to be a force for good in the industry. Plans include:
• Establishment of an industry ESG strategy.
• Development of an industry action plan on workplace safety, including a robust industry framework for workplace safety prevention and reporting.
• New initiatives to attract job seekers from other sectors.
• Expanded all MFA e-learning programs to three times a year due to high demand.
• 15th As we celebrate NGEN’s one year anniversary, we are celebrating a successful program that enables people with less than five years of experience to thrive and build long-term industry careers.
Sophie Madden
CEO of MFA Sophie Madden “2022 will see the launch of key initiatives such as our three-year DE&I strategy, industry purpose ‘We Are The Changers’, expansion of our e-learning program, and the returnees of the MFA Awards and MFA EX.na
“This year we continue to grow our thriving community, reflecting the full spectrum of the media agency industry, including small and large agencies, local independents and multinationals, specialists and full-service agencies. , welcomed six new members this year.
“In the new year, we will continue to empower and inspire our members to bring about positive change in our industry and the wider community because we are changers,” she added.
Peter Hogan, MFA Chair and Omnicom Group CEO, said: for the betterment of all of us.
“We are confident that we will continue to evolve in the right direction in 2023 and beyond,” he added.
