DTS, a subsidiary of Xperi, has released a new report explaining the growing importance of the vehicle as the third space and revealing the in-cabin features and functionality drivers prefer.
Xperi is best known in the radio industry for HD Radio and DTS AutoStage, which are part of a larger Xperi corporate strategy that also includes in-cabin sensing and other automotive technologies.
Entitled Vehicles as Third Space, the report is based on the results of a national consumer caravan survey of 844 US adults who currently own or lease a vehicle.
According to a press release from Xperi, reports show that 75% of Gen Z drivers (ages 18-25) and 49% of all drivers are now putting their car in the third space compared to pre-coronavirus. I have found that it is more likely to be considered
Xperi said: The first space as a house. A second space as a workplace. ”
said Jeff Jury, senior vice president and general manager of Xperi. “This requires technology that can blend safety with vehicle cockpits that meet entertainment, comfort, personalization and wellness needs. That is the future of the connected car industry.”
Key findings of the report include:
- Safety, comfort and radio/audio are the highest rated third space design priorities for the vehicle.
- 69% of drivers are interested in receiving health and diagnostic updates from their vehicle.
- And 91% of millennials and Gen Z are interested in mood-sensing technology to adjust in-car audio content.
Read the full report here.
