The campaign aims to raise awareness and build an image of a steelmaker committed to creating a whole new future for the industry.
Dentsu India’s digital-first end-to-end media agency, iProspect, has launched its latest campaign “Reimagineering” for ArcelorMittal Nippon Steel India (AM/NS India).
The word Reimagineering is a blend of re-imagining and engineering, two key levers that will shape India’s growth and development over the coming decades. AM/NS India is a joint venture between ArcelorMittal and Nippon Steel.
It should be noted that this is AM/NS India’s first corporate campaign. The campaign aims to raise awareness and build the image of a global new-age steelmaker committed to creating a whole new future for industry, people and the planet.
The campaign covers key touchpoints such as TV, which dominates the news genre, and the covers of leading English and local language daily newspapers to increase credibility. As a result, AM/NS India is associated with the ongoing FIFA World Cup as one of his digital sponsors. The campaign also fostered conversations through social media touchpoints, 60-second music spots on radio, and his revolutionary OOH run, embracing the brand proposition of ‘Reimagine’ and ‘Smarter Steels, Brighter Futures’. Bring to life.
Vivek Chattopadhyay, Head of Communications, ArcelorMittal Nippon Steel India, said of the campaign: The most valuable brand in the metals and mining sector worldwide. His 360-degree campaign, including media formats, unveils a young, dynamic, smart, thoughtful, global architecture that enhances brand presentation. Reimagineering – the one world that eloquently demonstrates our ambitions for the markets we are privileged to serve – is fundamental to our concept and our brand philosophy, “Smarter Steels , Brighter Futures”. “
Vinod Thadani, CEO of iProspect and Chief Digital Growth Officer of Dentsu Media, said: The beauty of the campaign is that he is powerful and visually pleasing in sync with his TVC, with six KVs, a melodious background score, and multiple forms of rendition at multiple touchpoints. I have. We planned the campaign so that each touchpoint complemented the other and established the brand’s core proposition. We are confident that posting this campaign will greatly increase awareness of the AM/NS brand. “
