December 8, 2022 Needham, Massachusetts – The Institute of Influencers and Analyst Relations (IIAR>), a non-profit organization established to raise awareness of Analyst Relations (AR), today announced that International Data Corporation (IDC) has named the IIAR> Analyst Firm of the announced that it will be the year 2022. This is the third year in a row that IDC has received this award, and he is one of the highest honors in the technology market research industry.
The IIAR> Analyst Firm of the Year award is based on a global survey of analyst relations professionals across a range of industries. This year, AR professionals from 17 countries nominated and voted for 70 analyst firms, over 229 industry analysts, and 83 clients and her partners. Companies were evaluated on their content, scope, website, experience, and cost effectiveness. This rating reflects the best practices promoted within the IIAR>. We focus on analyst-perceived sales impact and strategic insights, media repercussions, and ease of doing business. The results provided a clear insight into the value AR professionals see from their analysts and how they perceive the value of industry analyst firms as clients.
“As technology buying cycles have become more complex, analyst firms have taken center stage. Analyst Relations is a specialty of corporate strategy and marketing. interaction helps drive business value for technology buyers.The IIAR> Awards encourage analysts, analyst firms, and analyst client partners to help technology vendors raise the bar and advance industry standards. These awards are chosen by votes from AR experts and AR agencies.”
During the announcement at a virtual awards ceremony on December 8, IIAR> said IDC received high scores for its levels of coverage, cost-effectiveness and customer experience. AR experts emphasized that they bring great industry and regional expertise. IDC analysts are seen as open, collaborative, and friendly. Technical executives find their insights useful in product development and positioning efforts. AR experts emphasized that IDC has greatly increased the impact of end users. IDC has now established itself as the definitive market leader in analyst research for the IT services industry, with in-depth, broad coverage and relevance. Working with IDC is much easier and shows a lot of potential, especially in emerging areas like sustainability.
“We are honored to receive the 2022 Analyst Firm of the Year award, which will help our clients navigate a turbulent year marked by geopolitical conflicts, ongoing supply chain disruptions and high inflation. Recognizing the need for quality insight, IDC provides the resources and guidance that businesses need to make critical decisions. We must understand this complexity and thrive in the digital economy,” said Crawford Del Prete, President of IDC. “We would like to thank all our clients and all AR professionals for recognizing our efforts by winning this award for the third year in a row.Your support is greatly appreciated.We will continue to partner with you in 2023 and beyond.” I look forward to continuing
In addition to winning the Analyst Firm of the Year award, IDC was recognized in several other categories.
Analyst Arcana Venkatraman The AR expert highlighted Archana’s excellence in transacting with customers, anticipating their needs, and providing deep insight into the markets she covers. Her videos are always engaging and rewarding. She has great knowledge and rapport with her clients. She is extremely knowledgeable and has a deep understanding of areas outside her primary research area. She’s good at coping, always punching above her weight, smart, insightful, and personable.
IDC’s Mark Thomason He was also nominated for IIAR> Analyst of the Year 2022.
Analyst Zachary Chertok When Dan Versace These analysts were recognized for the quality of their client interactions, their understanding of the client market and their ability to provide quality insight.
IDC’s Natalie Feeney Her dedication and consultative approach has earned her the IIAR> Analyst Client Partner of the Year 2022 award. AR professionals appreciated her strategic thinking, understanding of client priorities, and ability to deliver value.
“IDC congratulates all employees who have received this prestigious industry recognition,” added Del Prete.
For more information on the IIAR> 2022 Awards, please visit https://analystrelations.org/2022/11/02/announce-the-iiar-awards-2022/.
International Data Corporation (IDC) is a leading global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,300 analysts worldwide, IDC provides global, regional, and local expertise in technology, IT benchmarks and sourcing, and industry opportunities and trends in more than 110 countries. IDC’s analysis and insights help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve critical business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading technology media, data and marketing services company. For more information about IDC, please visit www.idc.com. Follow IDC on Twitter. @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
The Institute of Industry Analyst Relations (IIAR>) promotes awareness of the value of analyst relations and industry analysts, promotes best practices among analyst relations professionals, and facilitates communication between analyst firms and vendors. Enhancing and opportunities for AR practitioners to network with industry peers.Follow us analytics.org, LinkedIn, and @iiar.