Examples of Euronet brands
LEEWOOD, Kansas, Dec. 15, 2022 (GLOBE NEWSWIRE) — Euronet (NASDAQ: EEFT), the world’s leading financial technology solutions and payments provider, announced today that it has undergone an extensive process of reinventing its corporate brand strategy. Today we unveiled our new visual identity. The launch includes a new logo and visual concept, as well as a sophisticated mission statement. This reflects the company’s core values of increasing global financial inclusion while continuing to drive innovation in the financial technology market.
Euronet President and CEO Michael J. Brown said: “Using these findings, we crafted a new identity that better reflects a modern, sophisticated and experienced company.”
Introducing the new Euronet brand
The driving force behind Euronet is reflected in the company’s sophisticated mission statement: “We build tomorrow’s financial technology today, strengthening global communities and connecting the world through financial participation.” .
The new Euronet logo is designed in a custom modern font, with a similar deep blue color that captures part of the company’s past.
Used alone as the corporate logomark, the capital E features a diamond cutout on the left side in honor of the company’s original diamond logo.
Cutouts cut out along with the new addition of green (“seafoam”) to the company’s color palette create a new corporate identity mark on Euronet’s flag. The use of the flag as Euronet’s mark helped lay the foundation for the current company by representing Euronet as its flagship brand.
Rollout plan includes digital asset updates first
The company officially unveiled the new brand today on its corporate website www.euronetworldwide.com, which will be rolled out first across its digital properties throughout 2023, while working to update physical assets such as ATMs and build signage. is.
“As the founder of Euronet, I am particularly excited to carry this new branding strategy and logo into the future,” said Brown. We were able to reflect on how we have grown as a company from just a few ATMs to a leading global financial technology solutions and payments provider in the 2020s.”
In addition to the updates on www.euronetworldwide.com, Euronet has launched a Brand Center microsite at www.euronet.marketing. This site provides detailed information about the new brand and how to implement it, as well as download access to new logos and fonts. Presentation template and color palette.
Originating in Central Europe in 1994 and today growing into a global real-time digital and cash payments network with millions of touchpoints, Euronet now moves money in every way consumers and businesses rely on. . This includes money transfers, credit/debit processing, ATMs, POS services, branded payments, currency exchange, and more. With products and services in over 200 countries and territories offered through our own brands and branded business segments, Euronet and its financial technology and networks make the world easier, faster and more secure for everyone. Allows participation in the economy.
Euronet, the world’s leading financial technology solutions and payments provider, has 51,437 installed ATMs, approximately 590,000 EFT POS terminals and a growing fleet of outsourced debit and credit card services managed in 65 countries. We have developed a large global payments network that includes a portfolio. card software solution. A prepaid processing network of approximately 777,000 POS terminals in approximately 352,000 retail locations in 63 countries. A global remittance network with approximately 509,000 locations serving 188 countries and territories. Euronet serves customers from its headquarters in Leawood, Kansas, USA and 66 offices worldwide. For more information, please visit our website www.euronetworldwide.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c70dd018-7174-470e-86b0-e97496f23056.
CONTACT: Euronet Contact Stephanie Taylor Director of Financial Planning and Investor Relations +1-913-327-4200