Coles donated 5,000 hams to help feed thousands of Australians.
As the cost of living crisis deepens, Coles will launch its annual Christmas Appeal on Wednesday in support of food charity SecondBite.
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All funds will help SecondBite rescue unsold food and deliver it to nearly 1,100 community food relief organizations across Australia.
Shoppers can support this attraction by purchasing a $2 donation card at any Coles supermarket checkout until Christmas Eve, or by donating at Liquorland, First Choice Liquor Market, or Vintage Cellars stores through December 13th. .
SecondBite is also supported by News Corp Australia’s charity News In The Community.
Award-winning food journalist and TV host Matt Preston, Ambassador and Director of SecondBite, said support is provided through ready-to-eat meals, food humpers and essential ingredients.
“This has been a very challenging year for SecondBite’s community food partners, with nearly 40% of organizations reporting a significant increase in demand for food relief,” he said.
“Rising rent and utility bills are making people prioritize their finances in ways they never have before. I skip meals to keep me on.
“That’s why the Kohl’s SecondBite Christmas Appeal is so important. It helps SecondBite perform a vital service of receiving food from supermarkets and suppliers every day and getting it to those who need it most. ”
New research from Coles shows that 60% of Australians and more than two-thirds of families are concerned about their ability to meet their needs as the cost of living rises.
St. Mary’s House of Wellcome, a Victorian charity, is one of Coles’ ham donations. CEO Robina Bradley said the ham will be cooked for a celebratory lunch with members of the vulnerable community.
“As we head into Christmas and the cost of living continues to rise, demand at the doorstep of St. Mary’s House of Welcome continues to grow,” she said.
“Many of the people we see are more vulnerable than ever. Used to provide them with a celebratory lunch that many Australians take for granted, and perhaps more importantly, some of the most vulnerable people in our community feel that they care for themselves. It helps you know that you are being treated and cared for.