Enhanced access and control of hybrid data will enable PTT Oil and Retail Business Thai’s The first ever unified retail and fuel customer experience.
Singapore, November 22, 2022 /PRNewswire/ — Cloudera, a hybrid data company, today announced that PTT Oil and Retail Business Public and Company Limited (OR), a Thai oil and retail company, has chosen Cloudera to launch the country’s first integrated retail and customer experience. announced that it has facilitated the customer experience by enhancing the their data analysis capabilities. OR is taking steps to implement Cloudera Data Platform (CDP) to power a new data and analytics platform that delivers insights, providing a unified and personalized experience across OR’s 1,900 gas stations This gives OR a clearer view of the customer and enhances customer engagement. and 3,000 retail stores. This optimized use of data analytics will also drive an overall transformation of OR’s digital infrastructure, allowing the company to leverage new technologies such as artificial intelligence and geographic analytics to accelerate operational processes.
The consolidation of the oil and retail operations of Petroleum Corporation of Thailand into OR has resulted in tighter control of related businesses such as gas station cafes. Customer interactions with OR’s operating subsidiaries across multiple touchpoints generate vast amounts of data to map the customer’s journey and develop integrated and personalized omnichannel experiences for digitally savvy customers. did. These customer insights will also inform future marketing and promotional strategies to grow OR’s local business presence. To leverage this data to achieve higher business growth, OR will manage enterprise data with a new analytics platform that acts as a single source of truth, empowering employees across various business units to access data. needed a flexible, efficient and secure solution to democratize analysis.
OR is working with Cloudera to design their existing data platform and migrate it to Cloudera’s hybrid data solution. OR selected CDP as the best solution to quickly access and manage data stored in various cloud and on-premises environments with the goal of full implementation by 2024. Key challenges OR seeks to address include delivery of structured and unstructured data stored across multiple environments, organization and scale of data across the data lifecycle, integrated security and governance , can apply new technologies such as geographic analytics and artificial intelligence to enhance operational processes. The ability to leverage real-time insights will enable OR to deliver personalized service by integrating products from multiple business units and subsidiaries. This also helps reduce the time spent on other business processes such as franchising. The technology will automate location lease requests from OR’s food and beverage business franchise owners. Thailand.
“At OR, we see data as the ‘new gold’ and are delighted to have chosen to work with Cloudera to implement the technology that is essential to realizing our business strategy. We are interested in CDP’s ability to leverage both on-premises and cloud-based data, making it an ideal solution for hybrid data architectures. We are looking to use CDP to build a platform to democratize corporate data and power analytics. This allows you to better understand your customers and create impactful, personalized experiences. This also provides well-structured data to support new technical applications. We look forward to unlocking the full potential of hybrid data with Cloudera.”
“Today’s customers demand more personalized, omnichannel experiences. An important resource, the sheer volume of data available through OR’s business presents a tremendous opportunity, and Cloudera believes it can provide the platform OR needs to turn this data into a meaningful experience for their customers. I am happy.” Asia Pacific When JapanClaudella.
At Cloudera, we believe data can make possible tomorrow what is impossible today. Cloudera has taught the world the value of data and created an industry and ecosystem powered by the constant innovation of the open source community. We help industry leaders transform complex data into clear, actionable insights. Through our hybrid data platform, organizations can build a data-driven future by putting data into the hands of those who need it, wherever it lives. Learn more at Cloudera.com.
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