– Halfords’ new B2B software division, Avayler, is rapidly gaining market share in the European automotive sector
– ATUs are European Largest automotive company uses Availer Mobile to drive operational efficiency and customer centricity for its newly formed mobile business unit.
London, December 6, 2022 /PRNewswire/ — Avayler, the B2B software division of Halfords, the UK’s largest provider of motoring and cycling products and services, today announced that ATU has acquired Avayler Mobile Solutions to support its new mobile and tire fitting services division. announced that it had selected Avayler Mobile was originally Munich Further expansion is planned as part of ATU’s “Mobile Workshop” pilot project. GermanyThe solution provides integrated customer-facing and back-office software to optimize the operational efficiency of mobile van operations and ensure the highest level of customer centricity from booking to job completion.
ATU is Germany’s It is a major automotive service provider with a mix of 556 centers and 531 centers. Germany and 25 inches Austria We offer a wide range of mobility accessories and quality spare parts. By introducing mobile services and repairs into its business operations, the company recognized the need to reach new and growing demographics in order to expand its customer base. ATU conducts market research, including on-site visits to ensure his Avayler solution is working across his Halfords Mobile Expert network of 253 consumer vans and 440 of his commercial vans in the UK As a result, we chose Availer Mobile. This technology has enabled Halfords to earn a Trustpilot score of 4.8+ and become the number one automotive aftermarket services company in the world.
Avayler Mobile solutions are designed to drive operational excellence. ATU technicians are provided with all the tools they need to get the job done successfully. This includes ensuring the correct route to reach the job, alerting the customer of arrival time, and providing all the information the technician needs for the task at hand. Using a specially designed customer portal, ATU’s customers can choose a time slot of service that suits them and their business, driven by a dynamic pricing engine. The portal also ensures that digital communication with customers is maintained throughout the service.
To further increase business and customer value, you can influence when and where your customers can use mobile services by incorporating dynamic pricing into specific components within Avayler Mobile. These priorities are dynamically scheduled into daily plans to maximize the number of jobs completed per technician route, ultimately ensuring the new ATU Mobile Services division is profitable rather than a cost center. increase.Solution is first introduced Munichbefore rolling out nationwide in stages.
“ATU’s goal is to differentiate our business in the auto repair market. This is about finding new ways to serve our customers, outside of the physical workshop, at a time and place that suits them. I mean, this was the driving force behind our move to mobile, and the challenge was to choose the right technology to underpin this move, ensuring that we were able to drive operational efficiency and customer centricity.” Lars Hein, CTO, ATU. “Avayler Mobile was a perfect fit for this ambition. We saw synergies between Halfords and Avayler, both from a business strategy and technology standpoint.”
Andy RandallAvayler Chairman commented on the growing success of the Avayler platform:We are now seeing strong traction around the world for this solution, first with American Tire Distributors and TireBuyer in the US, and now with Europe at ATU. “
The Avayler business unit continues to gain traction. July 2021American Tire Distributors (ATD) is one of the largest independent suppliers of tires to the US replacement tire market. North America Owner of leading online tire retailer Tirebuyer.com, he has attracted significant interest from other major organizations around the world. Europe and the Asia Pacific.
About ATU
ATU was founded in 1985 and today is the market leader. Germany With a unique combination of auto service and parts and accessories shops. ATU is headquartered in Weiden and operates over 550 branches. Germany When Austriaabout 10,000 employees billion euros per year. Since 2016, ATU has been part of European market leader Mobivia. With 19 brands, over 2,000 branches and over 22,000 employees, the French group has unique expertise in the mobility sector.
Whether powered by gasoline, natural gas, electric or hybrid vehicles, ATU offers vehicle services for all brands. The manufacturer’s warranty remains intact.
ATU stocks a wide range of original equipment quality accessories and spare parts at all locations and online shops. The product world ranges from tires and rims, care products, travel accessories, transportation products to alternative mobility such as e-bikes, scooters and electric vehicle equipment.
ATU stands for simple, convenient and sustainable customer experience. As a partner to all drivers, ATU enables high levels of quality at attractive prices – for both private customers and businesses of all sizes.
ATU has been actively working on the environment for many years. This environmental awareness is an integral part of the corporate strategy. Capable of processing 14 million tires annually, ATU operates one of the largest tire recycling plants in the country. EuropeAll other recyclable materials from the German subsidiary are also processed and disposed of at the Weiden and Werl recycling centers. In addition to continuously reducing its carbon footprint, ATU is constantly expanding its range of sustainable products through innovations such as retread tires.
About Availor
Built by industry-leading UK automotive businesses, Avayler is custom designed to make it easier for customers to order and receive automotive services across any channel.
Avayler helps ambitious automotive businesses fully digitize service delivery, from online customer booking to invoicing. Unlike competing garage management solutions, this software platform integrates the customer journey from ordering to part bidding, job card creation, job management, and billing, providing a holistic view of data and transparency for customers. and provide a sense of security. Availer also helps automotive companies seeking a new competitive edge profitably by offering mobile services to their customers.
About Halfords
Halfords is the UK’s leading provider of automotive and cycling services and products, serving 24 million customers each year. Customers shop at over 400 Halfords stores, three Performance Cycling stores (trading as Tredz and Giant), over 600 garages (trading as Halfords Autocentres, McConechy’s, Universal and National Tires) and 230 mobile services Access to Vans (trading as Halfords Mobile). Expert, Tires on the Drive and National), and 192 commercial vans. Customers can also shop at halfords.com and tredz.co.uk for local pickup or direct delivery, or book garage services online at halfords.com.
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