MELBOURNE, AUSTRALIA, Nov 4, 2022 (GLOBE NEWSWIRE) — According to major media Digital Marketing Agency Melbourne-wide, Zib Digital, Australians are spending significantly less online as cost of living concerns require behavior changes. As the ability to spend and confidence among consumers declines, the challenge for brands is to understand the opportunity, defend their position, and accelerate performance for continued growth.
Understanding consumers is critical, and businesses need to ensure that their communications are primarily focused on the value their products and services offer at a time when consumer spending habits are changing. said Zib Digital.
Toluna’s Global Consumer Barometer Study found that rising food prices, in particular, are forcing Australian consumers to change the way they consume. Changes include switching from a brand you normally buy to a common brand, shopping for value, and shopping more often to get the best deals. Australian households spending Other ways we are reducing include reducing social activities such as eating out and finding ways to reduce energy consumption.
Zib Digital says many businesses may also be feeling the pinch, as consumers are likely to switch brands and shop for better deals. Marketing plays a key role in creating brand value during the toughest times, enabling brands to maintain customer recognition and standing when consumer decision-making becomes more challenging.
Even though people are cutting back on spending, the irrational appetite for spending still remains. Zib Digital emphasizes that brands that are more articulate and vocal about the value they bring to their customers are better positioned to cultivate and leverage strong brands.
best digital marketing SEO Agencies throughout Melbourne, Zib Digital has designed campaigns for thousands of brands across a variety of industries. Connecting businesses and customers through smart online marketing, Zib Digital helps brands stand out with customized strategies that deliver superior results.
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