Los Angeles, December 15, 2022 /PRNewswire/ — Lola Digital Media today announced a name change and name change to AllGear Digital. Founded in 2018, the company owns and operates a network of media sites including GearJunkie, Switchback Travel, Bikerumor, and other top brands.
Lola Digital Media today announced a name change and name change to AllGear Digital.
news coming soon $40 million Funding led by Bardin Hill Investment Partners and multiple recent acquisitions. new corporate site, AllGearDigital.comand a new brand identity will be unveiled today.
Eric Hungco-founder and CEO, described the initiative as a move to establish AllGear Digital as a leading publisher of gear reviews and content for active lifestyles and the outdoors.
“Our brand has a rich history of domain expertise, best-in-class content and unbiased product reviews,” said Phung. “Millions of readers trust his AllGear Digital properties for daily news, trend coverage and a keen eye for the latest gear.”
The funding was raised to support organic growth initiatives and add more publishers to the platform who share AllGear Digital’s vision.
“This is an opportunity for our group to double down and reach great scale,” said Phung.
Latest Media Acquisitions Include inertia When wild snowpopular enthusiast sites covering the surfing and skiing categories respectively.
Founded in 2010, The Inertia is a premier media brand, reaching millions of readers and contributing to: Kelly Slater, Jerry Lopez, Rob Machado, and other surfing luminaries.Wild Snow, founded in colorado by author and legendary ski mountaineer Lou Dawsonis the premier resource for backcountry skiers worldwide.
AllGear Digital sites span fitness, automotive, cycling, running, surfing, and the outdoors. Networks include GearJunkie, Switchback Travel, Bikerumor, iRunFar, ExplorersWeb, The Inertia, and Wildsnow. It has over 60 million readers.
Our in-house brand studio goes beyond editorial and facilitates custom content projects for many leading brands. The company runs multiple podcasts and is expanding its video production staff in 2023.
AllGear Digital Locations Los Angeleswith office Denver When Minneapolis.
About Allgear Digital
AllGear Digital owns and operates a diverse array of media properties focused on new product, outdoor and active lifestyle pursuits. Our trusted brands include GearJunkie, Switchback Travel, The Inertia, Bikerumor, ExplorersWeb, iRunFar and WildSnow.
media contact
Stephen ReggenoldVice President of Strategy (stephen@allgeardigital.com)
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