A major airline with the theme of artificial intelligence

The future of travel and tourism will be shaped by a variety of disruptive themes. Artificial Intelligence (AI) is one of the most impactful topics for airlines.

AI refers to software-based systems that use data input to make decisions on their own. It contains a set of technologies and subsets. Travel and tourism are steadily adopting AI-based solutions that are recognizable across the supply chain. From digital assistants to human-free check-ins and facial recognition, AI is driving smarter, more efficient customer engagement. Beyond serving customers, AI can also be used to better and more informed contingency management, helping businesses make effective decisions.

AI is also showing the many ways AI is helping improve the traveler experience across the travel and tourism industry. The term ‘personalization’ has long been circulating in the travel sector as companies, operators and tourism boards aim to provide the ultimate experience for individuals. Any technology that helps you achieve this goal is beneficial and improves the guest experience. AI is considered essential to achieve this goal.

However, not all companies are equal when it comes to capabilities and investments in the key themes that matter most to their industry. Understanding how companies are positioned and ranked on the themes that matter most can be an important leading indicator of future earnings potential and relative competitive position.

According to GlobalData’s thematic research report “Artificial Intelligence in Travel and Tourism,” key adopters include British Airways, Delta Air Lines, Qantas and easyJet.

Insights from top-ranked companies 

delta airlines

Delta Air Lines is a leading US global airline, continuously innovating products and services to enhance reliability and customer experience. With her 80,000 employees worldwide, the company serves approximately 200 million passengers annually and operates to 300 destinations in over 50 countries. Over the past few years, Delta Air Lines has made great strides, from introducing the first end-to-end biometric terminal at the Atlanta International Airport (USA) to developing its own AI-powered platform to predict potential probabilities. It has “stepped up the game” in digital and technological development at scale. difficult situation. For the second year in a row, he was named one of Fast Company’s World’s Most Innovative Companies, recognizing all the company’s efforts. And his investment in AI, alongside other data-driven technologies, could be a key factor in the airline’s award-winning status.

Qantas Airways

Qantas is Australia’s flag carrier, serving over 50 domestic destinations, including 27 international flights, and over 200 additional destinations with codeshare partners. As the world’s third oldest airline, innovation has been a vital part of Qantas’ corporate strategy and overall vision. Over the past few years, executives have explored ways to effectively incorporate AI and ML into various areas of their business, manage flight disruptions, and improve digital operations more effectively.

To better understand the key themes and technologies disrupting the travel and tourism industry, visit GlobalData’s latest Thematic Research Report on Artificial Intelligence (AI) in Travel and Tourism.

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